Where It Begins

 Incantation: A use of spells or verbal charms spoken or sung as a part of a ritual of magic; also a written or recited formula of words designed to produce a particular effect. The belief that words have power when written or sung... Now pair that with Love & Self Love!


Love Incantations is a womanist healing brand created by a Black & Pacific Islander woman, Bunny Lee. Through a continuously evolving understanding of her and others position within the African American diaspora, and in the age of globalization, she came to the conclusion that there was a need to find ways to address black womanhood in an empowering way. By exploring a range of topics including; history, economics, healing, cleansing, jewelry, art, poetry, she found a passion for all things black feminine restoration. 

Incantations sole purpose is to help other women and femmes find resolve through private ritual living, contextual educational, and personal exploration while centering blackness and pro-femme/womanist concepts through the realization of Love Incantations.

The brand's mission aims to promote a cultural shift within the diaspora that centers self-love, mental & emotional wellness, and grounded optimism.

From artists, mommies, dancers, writers, yogis, baristas, food service workers, to name a few, we hope to build a greater community of those who honor and value black women's lives ; continuously fill the cup of self-knowledge, love, and healing through these traumatic times while giving back to build a stronger, healthier, love based community.

Loving Love as a form of resistance.

 In Solidarity,

The Incantations Team